Is Google AdWords Right for Your Website?

Website owners face a dilemma when trying to decide how to promote their sites online. Google AdWords is a popular pay-per-dick advertising network that allows advertisers to bid on target keywords in their ads. Popular keywords are more expensive to bid on. These ads are then placed on search engine landing pages as well as websites, blogs, and YouTube channels. Google AdWords can seem like an easy way to drive traffic to sites. However, the costs of paying for clicks is expensive. Also, there are no guarantees that visitors who click on an ad will turn into customers. Therefore, site owners need to carefully think about whether PPC advertising is right for them.

When you create a Google AdWords account, you will need to determine a spending budget and fund your campaign. You will then create small ads with your target keywords. If your keywords rank high in search queries, you will have to pay more. You end up paying for each visitor that clicks on one of your ads until your monthly budget runs out. This can end up being a costly way to drive traffic to your site, especially if you are using competitive phrases. Expensive PPC campaigns can eat up a small marketing budget. Therefore, site owners must research how cost effective it is to pay for traffic.

Another challenge with PPC advertising is that not all traffic is quality traffic. Content owners that feature your ads on their pages want to send you as many visitors as they can because they will earn more revenue. However, the visitors sent to your site might not even be interested in the content. Furthermore, if a lot of these visitors are not interested in your content, then they will be even less likely to become customers. The whole point of online ads is to build your brand so you can attract more customers. if traffic to your site is not converting, then all the money being spent on these visitors is for nothing. This is why you need to think about better ways to attract quality traffic.

Most search engine queries are from users looking for information. A lot of these people will just ignore Google ads. On the other hand, if you invest in achieving a higher organic search ranking, many of these visitors might visit your site. After visiting your site, they could be interested in becoming customers. Attracting quality traffic to your site organically instead of through paid ads is a better way to get visitors.

Finally, paying for Google AdWords can take away from other promotional efforts that would yield more success. For example, if your target audience is young people, social media marketing might be a better investment. If your site doesn’t meet Google’s best practices, hiring a professional to fix the issues might be a better use of money. Also, paying to develop quality Content, especially for blogs, can boost your site’s organic search rankings, investing in other areas of SEO could be more beneficial as well.

In short, before you start a Google AdWords campaign, consider your advertising goals. Then think about the best ways to achieve those goals. That way you can determine the most effective way to spend your marketing budget to promote your site.