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Police investigate serious stabbing in central Calgary

One person was taken to hospital with life-threatening injuries after a stabbing in central Calgary on Thursday.
Author: Caley Ramsay
Posted: July 21, 2017, 3:49 am

Jared Edward Harris, high-risk sex offender, moving to North Delta

Delta Police are warning the public of a high-risk offender now living in North Delta.
Author: Emily Lazatin
Posted: July 21, 2017, 3:40 am

Trump’s lawyers reportedly building case against Robert Mueller’s Russia investigation

The reports indicate that Trump's officials are aiming to undercut Mueller's investigation of Russia's involvement with his campaign.
Author: Jessica Vomiero
Posted: July 21, 2017, 3:34 am

Edmonton Eskimos beat Hamilton Tiger-Cats to remain undefeated

Edmonton quarterback Mike Reilly threw three touchdown passes as the Eskimos erased a 12-point deficit to remain undefeated with a 31-28 win over the Hamilton Tiger-Cats on Thursday night.
Posted: July 21, 2017, 3:19 am

2 people charged after high-speed chase involving 6 police departments around Calgary 

A man and a woman, both from Calgary, have been charged with a list of offences following a high-speed chase that came to an end at CrossIron Mills mall on Wednesday afternoon.
Author: Caley Ramsay
Posted: July 21, 2017, 3:00 am

John Horgan appoints new chairs to B.C.’s Crown corporations

Premier John Horgan has appointed new people to chair some B.C. crown corporations.
Author: Charmaine de Silva
Posted: July 21, 2017, 2:43 am

Parole hearing for Paul Bernardo pushed back

Schoolgirl killer Paul Bernardo's bid for parole has been delayed.
Posted: July 21, 2017, 2:41 am

Akie Abe, Japan’s first lady, may have let Donald Trump think she doesn’t speak English

But one reporter said it was unlikely that she intentionally snubbed him.
Author: Jesse Ferreras
Posted: July 21, 2017, 2:03 am

IMF approves conditional $1.8 billion loan to Greece

The International Monetary Fund's board on Thursday approved a $1.8 billion loan to Greece — but will only release the money if the country gets debt relief from its European creditors.
Posted: July 21, 2017, 1:56 am

2 dead, 100 hurt in magnitude-6.7 earthquake near major Turkish and Greek tourist stops

The quake, which struck at 1:31 a.m. Thuraday, was located off the southwestern coastal city of Marmaris in the Mugla province.
Posted: July 21, 2017, 1:44 am

Cops help livestock left behind as people are displaced by B.C. wildfires

Cops help livestock left behind in B.C.
Posted: July 21, 2017, 1:31 am

Not a lot of wild left in Princeton area wildfire

After burning for two weeks, the wildfire just north of Princeton is a flicker of its former self.
Author: Blaine Gaffney
Posted: July 21, 2017, 1:06 am

Man found dead inside Calgary clothing donation bin

Authorities are investigating the death of a man discovered in a clothing donation bin in the parking lot of a northwest mall Thursday morning.
Posted: July 20, 2017, 11:05 pm

Andrew Scheer reveals new 'strong, diverse' Conservative leadership team

Conservative leader Andrew Scheer announced the leadership team of the official opposition in the House of Commons during a press conference in Ottawa on Thursday.
Posted: July 20, 2017, 10:27 pm

Canadian youth still waiting for promised 'green jobs' but labour minister confident

The federal government will find a way to create 15,000 green jobs this year, even after falling well short of a smaller goal last year, Canada's labour minister says.
Posted: July 20, 2017, 9:18 pm

National Microbiology Lab in Winnipeg gets $5M to expand Ebola containment lab

The Canadian Science Centre for Human and Animal Health located in Winnipeg

The federal government is putting millions more into Canada's National Microbiology Lab in Winnipeg to help detect high-risk infectious diseases such as Ebola and other types of Avian influenza faster.

Posted: July 20, 2017, 7:00 pm

Trudeau defends his choice for governor general amid revelations about her past

Governor General 20170713

Prime Minister Justin Trudeau is defending his pick for governor general after it was revealed she struck and killed a pedestrian and was once the subject of a criminal probe for assault.

Posted: July 20, 2017, 6:41 pm

Two missing Burundi teens reportedly seen crossing into Canada

U.S. authorities say two of six Burundi teens who were reported missing after an international robotics competition in Washington have been seen crossing the border into Canada.
Posted: July 20, 2017, 5:24 pm

Never too late: 87-year-old N.B. woman jumps from plane on birthday

skydiving granny

It was an 87th birthday wish decades in the making. Francine Foulem always wanted to go skydiving, and that's exactly what she finally did.

Posted: July 20, 2017, 3:57 pm

Trump's pick for ambassador to Canada vows to promote 'powerful' relationship


Kelly Knight Craft, nominated to become the U.S. ambassador to Canada, said in her opening statement at a confirmation hearing on Capitol Hill on Thursday that if confirmed, she would "be a respectful steward of this partnership with Canada."

Posted: July 20, 2017, 3:02 pm

Saint-Honoré mayor calls sign at local cemetery 'xenophobic'

saguenay ville blanche racist sign

A wood sign bearing the words 'Saguenay, White City,' in French, appeared overnight in Saint-Honoré, where a cemetery may offer burial for the Saguenay-Lac-Saint-Jean region's Muslim community.

Posted: July 20, 2017, 2:08 pm

New trial ordered for Toronto man accused of allegedly sexually assaulting Mandi Gray


A judge has ordered a new trial for a Toronto man previously found guilty of allegedly sexually assaulting a fellow York University graduate student with whom he had a casual relationship.

Posted: July 20, 2017, 1:13 pm

8th right whale found dead in Gulf of St. Lawrence, 1 more entangled

Dead right whale

An eighth right whale has been found dead in the Gulf of St. Lawrence and another entangled in fishing rope, a marine mammal rescue group says.

Posted: July 20, 2017, 10:01 am

Supreme Court building to get $1B rehab in 2023, well after systems risk failure

Supreme Court of Canada building on Wellington Street, Ottawa

The Supreme Court building, opened in 1939, is crumbling, with major systems at risk of failure in the next three years. But a $1-billion rehabilitation project isn't scheduled to begin until 2023. Officials at Public Services and Procurement Canada say they'll monitor for "potential failures" in the meantime.

Posted: July 20, 2017, 9:00 am

Ship that may have sunk admiral's career to be unveiled in Quebec

Vice Admiral mark Norman

The ship that may have cost the military's second-in-command his career will be formally unveiled in an elaborate ceremony Thursday at Quebec's Chantier Davie Shipyard.

Posted: July 20, 2017, 9:00 am

Bubonic plague's close cousin claims 1 prairie dog in Sask. national park

black-tailed prairie dog

Parks Canada has closed off a Saskatchewan national park's remote prairie dog colony to the public after a prairie dog from the area tested positive for sylvatic plague — the same bacteria that causes the bubonic and pneumonic plague in humans.

Posted: July 20, 2017, 4:21 am

LCBO employees ratify new contract that caps number of casual workers


The union representing LCBO employees says it successfully approved a new contract with the province on Wednesday night.

Posted: July 20, 2017, 4:21 am

Mom hopes to be reunited with son rescued from Iraqi militants - CTV News

CTV News

Mom hopes to be reunited with son rescued from Iraqi militants
CTV News
WINNIPEG - A Winnipeg woman who escaped the horrors of captivity at the hands of Iraqi militants was overjoyed to recently discover that her 12-year-old son has been rescued and is recovering from gunshot wounds at a refugee camp. Now, the mission for ...
Winnipeg Yazidi refugee learns her 12-year-old son is alive after rescue from
Winnipeg mother trying to bring son to Canada after he was freed by
'Take me to Canada to my mom,' boy pleads after liberation from ISISWinnipeg Free Press
Washington Times
all 5 news articles »
Posted: July 20, 2017, 3:50 am

BC wildfires claim 41 homes, over 35000 residents still under evacuation orders: officials - Toronto Star

Toronto Star

BC wildfires claim 41 homes, over 35000 residents still under evacuation orders: officials
Toronto Star
New B.C. Premier John Horgan is extending the state of emergency for another two weeks. He says additional support is needed for the communities affected and those responding to the fires. By The Canadian Press. Wed., July 19, 2017.
At least 41 homes in Cariboo destroyed by
District at centre of BC firefight says at least 41 more homes lostNational Post
CRD announces 41 homes lost to date in the CaribooVictoria News
News1130 -MY PG NOW -CFJC Today Kamloops
all 8 news articles »
Posted: July 20, 2017, 3:22 am

Future Governor General Julie Payette involved in fatal collision months before assault charge in Maryland - Toronto Star

Toronto Star

Future Governor General Julie Payette involved in fatal collision months before assault charge in Maryland
Toronto Star
Maryland police closed the case in 2012 after concluding that Potts, who had various medical issues and poor eyesight, stepped off the curb to cross the road when she should not have. Theresa Potts, right, was 55 years old in 2011 when she died in a ...
PM Trudeau faces questions over Julie Payette appointmentCTV News
Justin Trudeau won't comment about Julie Payette's background
Governor general designate Julie Payette reportedly had 2011 assault charge expungedYahoo News Canada (blog)
the fitzhugh -The Siver Times
all 7 news articles »
Posted: July 20, 2017, 2:49 am

'Get out there, get 'er done and, of course, be safe': Tiny Riske Creek, B.C., fights the fire


In the tiny B.C. community of Riske Creek, logging and ranching are a way of life, but in recent days many of the 90 or so residents have found themselves on the front line of one of the largest fires in the province.

Posted: July 20, 2017, 1:41 am

Goulds Chase the Ace postponed due to duplicate tickets, thousands turned away -

Goulds Chase the Ace postponed due to duplicate tickets, thousands turned away
Wednesday night's million-dollar Chase the Ace draw in the Goulds area of St. John's has been postponed after provincial regulators stepped in. Thousands of people left the neighbourhood after Service NL, the government department that regulates ...
Chase the Ace prize draw for almost $1 million postponed over duplicate
No ace to chase: NL lottery draw postponed over duplicate ticketsCTV News
No ace to chase after ticket glitch postpones NL lottery drawNational Post
all 11 news articles »
Posted: July 20, 2017, 12:45 am

Former SIU directors question 'deplorable' police handling of Dafonte Miller case

Dafonte Miller Durham police beating split image 2

A former director of Ontario's Special Investigations Unit said police handling of an alleged beating of a black man by an off-duty Toronto constable in Whitby last year was "very unusual," while another called it "deplorable."

Posted: July 19, 2017, 11:22 pm

Man dies following struggle with Prince George RCMP - Vancouver Sun

Vancouver Sun

Man dies following struggle with Prince George RCMP
Vancouver Sun
A B.C. police watchdog is investigating after a man died after a struggle with the Prince George RCMP officers. In a press release, the RCMP say the man was arrested Tuesday night after Mounties received a complaint that a man was “casing vehicles” in ...
Man dies following struggle with Mounties in Prince George, BCNational Post
IIO called in to investigate death following pepper sprayingPrince George Citizen
IIO Investigating Pepper Spray DeathCKPG News Prince George
The Tri-City News -MY PG NOW
all 9 news articles »
Posted: July 19, 2017, 10:38 pm

Driverless tractor designed by Sask. man unveiled at farm trade show


Dozens of farmers gasped and pointed Wednesday as they watched a tractor move around a field near Langham, Sask. — with no driver.

Posted: July 19, 2017, 10:12 pm

Federal-provincial showdown looms over legal pot deadline -

Federal-provincial showdown looms over legal pot deadline
A potential showdown is looming over the federal government's target date to legalize pot. Premiers announced today they will ask the federal government to postpone its plan to legalize marijuana if issues related to road safety, taxation, training for ...
John Horgan misses the premiers' meeting, loses game of
Premiers want more clarity from federal government on legalizing cannabisCTV News
Graham Thomson: Premiers once again gamely bash heads against federal government's wallEdmonton Journal
The Globe and Mail -Toronto Sun -Winnipeg Sun
all 21 news articles »
Posted: July 19, 2017, 9:31 pm

Smoke, air quality in Edmonton expected to yo-yo over coming weeks -

Smoke, air quality in Edmonton expected to yo-yo over coming weeks
Air quality in Edmonton and surrounding areas is expected to reach the highest risk level Wednesday night as the smoke from more than 100 wildfires burning in central British Columbia moves through Alberta. Environment Canada is projecting the Air ...
Extremely poor air quality for Edmonton, central Alberta on
Calgary air quality expected to diminish overnight WednesdayYahoo News Canada (blog)
Severe storm risk returns to the Prairies. Timing hereThe Weather Network
MetroNews Canada -Calgary Herald -St. Albert Gazette -680 News
all 10 news articles »
Posted: July 19, 2017, 9:15 pm

Suspicious death of 13-year-old Marissa Shen under investigation in Burnaby -

Suspicious death of 13-year-old Marissa Shen under investigation in Burnaby
Police in Burnaby, B.C., are warning parents and asking the public to be vigilant after the body of 13-year-old Marissa Shen was found early Wednesday in the brush of a popular park. Shen, who would have started high school in the fall, was last seen ...
Safety concerns raised about Burnaby's Central Park following teen's
13-year-old found dead 'in the brush' at popular Burnaby parkCTV News
RCMP investigating suspicious death of girl, 13, in Burnaby, BCNational Post -Vancouver Sun -News1130 -MetroNews Canada
all 17 news articles »
Posted: July 19, 2017, 8:54 pm

Miramichi police officer guilty of dangerous driving on way to shoplifting scene

Const. Eric Pomerleau (left) with defence lawyer T.J. Burke

A Miramichi police officer who drove more than 70 kilometres an hour above the speed limit answering a shoplifting call has been found guilty of dangerous driving.

Posted: July 19, 2017, 7:14 pm

Toronto man builds park stairs for $550, irking city after $65000 estimate - CTV News

CTV News

Toronto man builds park stairs for $550, irking city after $65000 estimate
CTV News
A Toronto man who spent $550 building a set of stairs in his community park says he has no regrets, despite the city's insistence that he should have waited for a $65,000 city project to handle the problem. The city is now threatening to tear down the ...
Etobicoke man's park staircase a hit with neighbours, but mayor warns against
Toronto senior builds stairs to access park for $550 after city's $65-150K
Stepgate shows City Hall reality check neededToronto Sun
CP24 Toronto's Breaking News
all 5 news articles »
Posted: July 19, 2017, 6:46 pm

Andrew Scheer unveils 'regional, gender diverse' House leadership team

Scheer Khadr 20170714

Conservative Party Leader Andrew Scheer is unveiling his House leadership team today in Ottawa.

Posted: July 19, 2017, 5:54 pm

Northern entrepreneur wins prestigious international fellowship for youth sexual awareness program

Candice Lys

Candice Lys is the first Ashoka Fellow to come from the Northwest Territories.

Posted: July 19, 2017, 2:29 pm

Muslim cemetery fallout deepens as Quebec mosque reveals it received hate package - The Globe and Mail

The Globe and Mail

Muslim cemetery fallout deepens as Quebec mosque reveals it received hate package
The Globe and Mail
Fallout from the referendum on creating a Muslim cemetery near Quebec City intensified across the province on Wednesday with revelations of a hate package sent to a mosque and questions about how much impact far-right activists had on the vote.
Hateful package sent to Quebec City mosque outside of Canadian values: TrudeauCTV News
Experts say Quebec vote on Muslim burials 'can only nourish radicalism': ParadkarMetroNews Canada
La Meute on the "no" committee for St-Apollinaire Muslim cemetery voteMontreal Gazette
National Observer
all 122 news articles »
Posted: July 19, 2017, 2:07 pm

Karim Baratov, alleged Yahoo hacker, to fight extradition in September

Karim Baratov Instagram

Karim Baratov, the man accused in a massive hack of Yahoo emails, made a brief appearnace at a court hearing today in Hamilton.

Posted: July 19, 2017, 11:34 am

Defaced Qur'an, hateful note sent to Quebec City mosque where January shootings occurred

Hassan Guillet

The anonymous package arrived at the Islamic Cultural Centre of Quebec City via Canada Post on Friday, two days before residents in nearby Saint-Apollinaire voted in a referendum on a Muslim cemetery in their town.

Posted: July 19, 2017, 11:08 am

Federal-provincial showdown looms over legal pot deadline


Premiers will ask the federal government to postpone its plan to legalize marijuana if issues related to road safety, taxation, training for distributors and public education aren't addressed.

Posted: July 19, 2017, 9:00 am

Liberal Government's Anti-Terror Bill Overhaul Would Create Super Watchdog

OTTAWA – New legislation has been introduced in the House of Commons that would create a watchdog to oversee the full array of federal intelligence services.

The measure is part of a package of national security changes being tabled by Justin Trudeau's Liberal government.

Public Safety Minister Ralph Goodale says the new expert review body would keep an eye on intelligence services across government.

Bill unlikely to be debated until fall

During the last election campaign, the Liberals promised to repeal some elements of the omnibus security legislation that was brought in by the Conservatives after a gunman stormed Parliament Hill in 2014.

The Liberal bill comes as MPs prepare to head to their ridings for the summer, which means the legislation is unlikely to face serious debate until the fall.

The Liberals say the goal of the extensive package is to strike a balance between keeping Canadians safe while respecting their rights and freedoms.

Earlier On HuffPost:

Posted: June 20, 2017, 2:54 pm

Liberals Move To Curb Use Of Solitary Confinement In Federal Prisons

OTTAWA — The federal government introduced legislation Monday to restrict the use of solitary confinement inside federal prisons and to better protect prisoners with mental illness or at risk of self-harm or suicide.

Once passed, the bill would — for the first time — impose a so-called legislative framework establishing a time limit for what prison officials call administrative segregation.

solitary confinement cell
A solitary confinement cell is shown in a handout photo from the Office of the Correctional Investigator. (Photo: The Canadian Press)

The bill — part of the Liberal government's broader efforts at criminal justice reform, which include reducing the number of indigenous Canadians behind bars — was introduced with just a week left in the spring parliamentary calendar, meaning it's unlikely to come up for debate before the fall.

It also comes after several high-profile solitary confinement cases, including the 2007 death of Ashley Smith of Moncton, N.B., an emotionally disturbed 19-year-old who died in custody after tying a strip of cloth around her neck.

A coroner's inquest into Smith's death ended in 2012 with 104 recommendations, including a call to end to "indefinite solitary confinement" and the use of segregation beyond 15 days for female inmates with mental-health issues.

Shortly after taking office in 2015, Prime Minister Justin Trudeau ordered Justice Minister Jody Wilson-Raybould to take second look at the Smith inquest's recommendations as part of her mandate to implement criminal justice reforms.

'An over-utilized tool'

In her mandate letter, Trudeau asked Wilson-Raybould to work on "implementation of recommendations from the inquest into the death of Ashley Smith regarding the restriction of the use of solitary confinement and the treatment of those with mental illness."

Administrative segregation is used when there is no reasonable alternative to maintain the safety and security of the institution, staff and inmates. It differs from disciplinary segregation, which is applied to inmates who are found guilty of a serious offence in custody.

"It was an over-utilized tool," said Liberal MP Mark Holland, the parliamentary secretary to Public Safety Minister Ralph Goodale.

"All of us were deeply saddened and heartbroken by some of the cases we heard, be it Ashley Smith or others."


The Correctional Service of Canada is also amending its policy to outlaw the practice in cases involving serious mental disorders or prisoners who are certified, those who are engaged in "self-injury" and those at risk of suicide.

"Canadians expect our government to be smart on crime, to protect society and create safer communities," said Holland. "Human custody and evidence-based rehabilitation and re-integration are at the core of strong new measures" in criminal justice reform.

Under the current law, the Correctional Service of Canada is required to release prisoners from administrative segregation at the earliest possible time. The new law would establish an initial time limit of 21 days, and then 15 days once the legislation has been the law of the land for 18 months.

The legislation also proposes amending the Corrections and Conditional Release Act and the Abolition of Early Parole Act to make them compliant with the Charter of Rights and Freedoms.

Parole changes, too

That includes reinstating an oral hearing after a suspension, termination or revocation of parole.

The legislation would also allow offenders convicted of an offence before March 28, 2011, and who meet the criteria for accelerated parole, to once again be eligible for an accelerated parole review.

In 2014, the Supreme Court of Canada struck down retroactive changes to parole eligibility that were enacted by the previous Conservative government.

The unanimous ruling found that the Abolition of Early Parole Act was in clear breach of the Charter because it imposed new punishment on people who had already been tried and sentenced.

Marco Mendicino, Raybould's parliamentary secretary, said the new legislation would also reinstate the right for an offender to get an oral hearing after their parole or statutory release is revoked.

Mendicino said the previous Conservative government revoked that right in 2012, leaving the discretion of whether to hold a hearing to a parole board member.

Posted: June 20, 2017, 2:01 pm

Senate Won't Split Liberal Infrastructure Bank From Budget Bill

OTTAWA — The Senate won't be splitting the Trudeau government's budget bill to hive off the portion dealing with creation of a new infrastructure bank.

Senators have rejected by the narrowest of margins a motion to split the bill, defeating it on a tie vote of 38-38 late Monday.

bill morneau
Finance Minister Bill Morneau speaks with Senator Percy Mockler as he arrives at a Senate committee on Bill C-44 on June 5, 2017. (Photo: Adrian Wyld/The Canadian Press)

The motion from independent Sen. Andre Pratte would have carved out the infrastructure bank provisions into a separate bill that could be examined at greater length.

Prime Minister Justin Trudeau and Finance Minister Bill Morneau had both urged senators to leave the bill intact and pass it before the summer parliamentary break.

And while Trudeau has encouraged senators to behave in a more independent, non-partisan manner, he had also warned that the government expects unelected senators to bow to the will of the elected House of Commons on budget matters.

While the government can breathe a little easier now that the bill is no longer at risk of being divided, senators could still potentially vote to amend it in some other way or even defeat it outright.


The government has maintained that the $35-billion infrastructure bank is an integral part of its economic plan to boost the economy and create jobs.

The bank is to be launched with $15 billion in direct federal investments and another $20 billion in repayable contributions, loans and loan guarantees. The government hopes to leverage up to $5 in private investment for every $1 in government funding to finance what it calls "transformational" infrastructure projects.

Pratte and other senators have objected to the bank's governance structure, which they fear could allow political interference in the choice of projects that get funded. They've also expressed concern that taxpayers will wind up on the hook for projects that go over-budget or flop.

Posted: June 20, 2017, 1:40 pm

Lyse Ricard, Senate Ethics Officer Leading Don Meredith Harassment Probe, Quits

OTTAWA — The Senate’s Ethics Officer Lyse Ricard resigned suddenly Monday.

Ricard has been leading an investigation in allegations of workplace harassment in the office of former senator Don Meredith, who stepped down last month when it seemed he may be expelled over a relationship with a teenage girl.

don meredith
Former senator Don Meredith is seen in his lawyer's office in downtown Toronto on March 16, 2017. (Photo: Colin Perkel/The Canadian Press)

Ricard cited “sudden and unforeseen family obligations requiring her full attention for her early departure,” according to Senate Speaker George Furey. She will resign on June 30. She has been the Senate’s ethics officer since 2012.

It’s unclear what this means for the Meredith report or another report into allegations concerning independent Liberal Senator Colin Kenny. Calls to the office of the Senate’s ethics officer were not immediately returned.

According to the ethics code, an inquiry pertaining to a senator is automatically permanently suspended if they cease to be a senator. However, Senate committees do have the authority to override the permanent suspension of an inquiry if they decide it should be completed once started.

Meredith resigned a week after the Senate ethics committee recommended he be expelled for his relationship with a teenage girl.

Days before the committee recommended expulsion, HuffPost Canada published an investigation revealing the senator harassed and sexually abused his staff for years.

Other senior Senate officials moving on

Conservative Senator Raynell Andreychuk told the Senate that Ricard was resigning due to the unexpected illness of her husband, Jean-Pierre Dubeau.

She acknowledged Ricard for her dedication, professionalism, hard work and the integrity she had brought to the Senate ethics officer position.

Ricard is the third senior Senate administrator to leave her post. Nicole Proulx, the chief corporate services officer and clerk of the standing committee on internal economy, budgets and administration, will retire on Aug. 31. The clerk of the Senate Charles Robert is also moving on. Robert will be the new clerk of the House of Commons.

RELATED: Senator Don Meredith Harassed, Sexually Abused Staff For Years, Say Former Aides

With files from Zi-Ann Lum

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Posted: June 19, 2017, 11:16 pm

Is Google AdWords Right for Your Website?

Website owners face a dilemma when trying to decide how to promote their sites online. Google AdWords is a popular pay-per-dick advertising network that allows advertisers to bid on target keywords in their ads. Popular keywords are more expensive to bid on. These ads are then placed on search engine landing pages as well as websites, blogs, and YouTube channels. Google AdWords can seem like an easy way to drive traffic to sites. However, the costs of paying for clicks is expensive. Also, there are no guarantees that visitors who click on an ad will turn into customers. Therefore, site owners need to carefully think about whether PPC advertising is right for them.

When you create a Google AdWords account, you will need to determine a spending budget and fund your campaign. You will then create small ads with your target keywords. If your keywords rank high in search queries, you will have to pay more. You end up paying for each visitor that clicks on one of your ads until your monthly budget runs out. This can end up being a costly way to drive traffic to your site, especially if you are using competitive phrases. Expensive PPC campaigns can eat up a small marketing budget. Therefore, site owners must research how cost effective it is to pay for traffic.

Another challenge with PPC advertising is that not all traffic is quality traffic. Content owners that feature your ads on their pages want to send you as many visitors as they can because they will earn more revenue. However, the visitors sent to your site might not even be interested in the content. Furthermore, if a lot of these visitors are not interested in your content, then they will be even less likely to become customers. The whole point of online ads is to build your brand so you can attract more customers. if traffic to your site is not converting, then all the money being spent on these visitors is for nothing. This is why you need to think about better ways to attract quality traffic.

Most search engine queries are from users looking for information. A lot of these people will just ignore Google ads. On the other hand, if you invest in achieving a higher organic search ranking, many of these visitors might visit your site. After visiting your site, they could be interested in becoming customers. Attracting quality traffic to your site organically instead of through paid ads is a better way to get visitors.

Finally, paying for Google AdWords can take away from other promotional efforts that would yield more success. For example, if your target audience is young people, social media marketing might be a better investment. If your site doesn’t meet Google’s best practices, hiring a professional to fix the issues might be a better use of money. Also, paying to develop quality Content, especially for blogs, can boost your site’s organic search rankings, investing in other areas of SEO could be more beneficial as well.

In short, before you start a Google AdWords campaign, consider your advertising goals. Then think about the best ways to achieve those goals. That way you can determine the most effective way to spend your marketing budget to promote your site.

Read Judge William Horkins full decision – Jian Ghomeshi trial

Read Judge William Horkins full decision – Jian Ghomeshi trial

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