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Indigenous Games: Akwesasne athlete inspires women by breaking barriers

thomas-family

Akwesasne athlete Kawehnokwiio Bailey Thomas grew up playing hockey on a male-dominated squad and was a victim of bullying simply because she was a girl. However, the volleyball player never let that become an excuse or get in the way of her development.

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Posted: July 22, 2017, 8:37 pm

British Columbia teen becomes youngest Canadian to swim English Channel

epp english channel

B.C. teen Emily Epp has become the youngest Canadian to swim across the English Channel.

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Posted: July 22, 2017, 8:04 pm

Federal ministers speak on B.C. wildfire response

Harjit Sajjan

Several members of the federal ad-hoc committee are in Kamloops providing an update on the government's wildfire response.

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Posted: July 22, 2017, 6:28 pm

Canadian family rattled by earthquake in Greece eager to come home

Greece Turkey Earthquake

Bill Kokkaliaris and his family spent their Friday night at the Athens airport, trying to get back to Ottawa after a 6.7-magnitude earthquake struck the Greek island of Kos.

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Posted: July 22, 2017, 12:29 pm

This cannibalistic invasive species could be coming to your dinner table

Green Crab

Food scientists are exploring ways to turn the European green crab into a lucrative commercial industry.

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Posted: July 22, 2017, 10:30 am

Couple catches slow, snaky death of rare Canadian salamander found only in Manitoba

Plains garter snake eats eastern tiger salamander in Manitoba

It was a sunny July day on the Prairies when Laura Reeves witnessed the slow death of a secretive amphibian in southeastern Manitoba that isn't found anywhere else in Canada.

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Posted: July 22, 2017, 10:00 am

Indigenous Games leaves lasting impact on all who participated

LAC Indigenous Games 20170717

On the field, court, pitch or pool, there was no shortage of athletic triumphs as competitors from 22 teams battled for medals in 14 sports at the North American Indigenous Games. But for many, the event was more about the spirit of competition than reaching the podium.

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Posted: July 22, 2017, 9:00 am

Muslim designers push forward modest fashion movement

Modest Fashion 4

Despite the recent arrest of a young Saudi woman wearing a miniskirt in a video that went viral, a growing number of Canadian fashion designers are looking to prove that fashion for Muslim women can be both modest and fun.

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Posted: July 22, 2017, 9:00 am

Canadians set record with U.S. real estate shopping spree

Joel Levesque

The big spending comes despite the loonie's relative weakness compared to the greenback.

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Posted: July 22, 2017, 9:00 am

Trudeau 'not working hard enough' on NAFTA file, says Scheer

CANADA-POLITICS/CONSERVATIVES

The leader of the Official Opposition is calling out Prime Minister Justin Trudeau's credentials handling the North American Trade Agreement file, less than a month before negotiations with the U.S. and Mexico get underway.

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Posted: July 22, 2017, 9:00 am

Tornado warnings lifted in parts of western Manitoba - CBC.ca


CBC.ca

Tornado warnings lifted in parts of western Manitoba
CBC.ca
Some tornado warnings were lifted earlier than others as wild winds and dark clouds swept through western Manitoba Friday night. Brandon, Neepawa, Carberry and the surrounding areas were placed under a tornado watch — a less imminent threat than a ...
Tornado touches down near LeroyCTV News

all 7 news articles »
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Posted: July 22, 2017, 3:33 am

Family, community members attend vigil for Toronto teen who died during school trip

Jeremiah Perry, a 15-year-old student at C.W. Jefferys Collegiate Institute, died of an apparent drowning while on a week-long school excursion earlier in July.
Author: Nick Westoll
Posted: July 22, 2017, 3:12 am

Livid Minneapolis citizens take over mayor’s press conference to protest police brutality

"Your police department has terrorized us enough."
Author: Rahul Kalvapalle
Posted: July 22, 2017, 3:07 am

'Please save my pets': B.C. fire evacuee family pleads for help

Bayne family lovebird

Some fire evacuated families in B.C.'s Interior are urging emergency crews and animal rescue workers to save the pets in their locked homes after not having the time to get them following swift evacuation orders.

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Posted: July 22, 2017, 2:46 am

Quebec artists create sculptures with flood driftwood to honour victims

The artists are picking up the pieces of people's lives and giving them new meaning through art. 
Author: Gloria Henriquez
Posted: July 22, 2017, 2:44 am

$3 million worth of drugs recovered in the GTA after joint police probe: Peel police

Peel Regional Police said a .25 calibre pistol and ammunition and large amount of cash were also recovered during the raids.
Author: Briana Carnegie
Posted: July 22, 2017, 2:43 am

‘We’re the person, not the addiction’: DTES activist remembered in Vancouver

Tracey Morrison was remembered as being essential in putting life-saving naloxone into the hands of volunteers.
Author: Jeremy Lye
Posted: July 22, 2017, 2:18 am

Flipper, special needs kitten, stolen before adoption


A kitten with special needs was a day away from finding her forever home in June.And then, on June 26, Flipper, a three-and-a-half-month-old short hair, was stolen from the Kingston Humane Society.
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Posted: July 22, 2017, 2:00 am

B.C. wildfires: most Princeton-area evacuation orders will end tomorrow morning

Evacuation orders will be lifted for all but 17 homes.
Author: Jesse Ferreras
Posted: July 22, 2017, 1:51 am

North Shore Rescue working with police to prevent rave at top of Mount Seymour

A group called “Party4Health” is inviting people to dance up the mountain and party while overlooking the city.
Author: Emily Lazatin
Posted: July 22, 2017, 1:50 am

‘Vikings’ Season 5 features Canadian actors Kris Holden-Ried, Adam Copeland

'Vikings' will return for Season 5 with a two-hour premiere on Wednesday, Nov. 29 at 9 p.m. ET/PT on HISTORY.
Author: Katie Scott
Posted: July 22, 2017, 1:45 am

Metrolinx abandons court appeal, excludes Bombardier from bid to operate GO trains

Ontario's transit agency has decided not to appeal a court ruling favouring Bombardier but will exclude the Montreal-based company from bidding to continue operating GO Transit trains as it has done for decades.
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Posted: July 22, 2017, 1:44 am

Kingston Axemen prepare for the World Fastball Championships next month in Michigan

The Kingston Axemen fastball team prepare for the World Fastball Championships.
Author: Doug Jeffries
Posted: July 22, 2017, 1:41 am

Cloud darkens over Thunder Bay as mayor charged with extortion amid probes into police racism - National Post


National Post

Cloud darkens over Thunder Bay as mayor charged with extortion amid probes into police racism
National Post
Thunder Bay Mayor Keith Hobbs has been charged with extortion and obstruction of justice. The charges have nothing to do with municipal business.Dax Melmer/Postmedia News/File. Tom Blackwell. July 21, 2017 9:04 PM EDT. Filed under. Canadian ...
Thunder Bay Mayor Keith Hobbs, wife and 1 other charged with extortionCBC.ca
OPP charge Thunder Bay mayor, two others, with extortionToronto Star
Thunder Bay mayor Keith Hobbs, two others charged with extortionThe Globe and Mail
CTV News -Globalnews.ca -Tbnewswatch.com -Net Newsledger
all 29 news articles »
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Posted: July 22, 2017, 1:04 am

Alberta awaits results of Conservative, Wildrose merger vote - The Globe and Mail


The Globe and Mail

Alberta awaits results of Conservative, Wildrose merger vote
The Globe and Mail
Long-time Wildrose member Dan Davy says he will vote “yes” this weekend on the question of whether Alberta's two right-of-centre parties should merge. Yet he has struggled with the decision. “I know the way we have to vote – for logic, and for reason.
UPDATED: NDP abruptly changes course on political action committees. Jason Kenney is unimpressed.Calgary Herald
Wildrose PIN problems hamper pivotal unity voteCBC.ca
United Conservatives will need to rid themselves of old unwanted PC baggageCalgary Sun
Toronto Star -Edmonton Journal -Macleans.ca -Edmonton Sun
all 15 news articles »
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Posted: July 21, 2017, 11:40 pm

Accused golf-club terrorist no-show in court


Accused golf-club terrorist no-show in court
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Posted: July 21, 2017, 11:29 pm

Calgary cop who broke into ex-wife's home gets suspended sentence


Breaking into the home of his estranged wife to reclaim property has earned a city police officer a one-year suspended sentence.
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Posted: July 21, 2017, 11:03 pm

Brother of Toronto cop also charged with assaulting teen


The brother of a Toronto Police officer has now been charged by the province's Special Investigations Unit in an alleged attack on a 19-year-old man in Whitby in December.
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Posted: July 21, 2017, 10:59 pm

Cyclist left bloodied after road rage beating on Peterborough street


City police have charged a man after an altercation between a cyclist and a truck driver Tuesday morning.
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Posted: July 21, 2017, 10:49 pm

Driver charged in Hwy. 400 dangerous goods spill; OPP address criticisms - CityNews


CityNews

Driver charged in Hwy. 400 dangerous goods spill; OPP address criticisms
CityNews
A tractor-trailer and another vehicle collided on Highway 400 north of Canal Road on July 20, 2017. Photo credit: Twitter/OPP_HSD. The driver of a transport truck carrying dangerous goods which led to a lengthy closure of Highway 400 near Bradford has ...
Truck driver charged after chemical spill closed Hwy. 400 near NewmarketCTV News
Driver charged after truck spills dangerous substance on Hwy. 400 near Newmarket, Ont.Globalnews.ca
Trucker charged in Hwy 400 spillToronto Sun
YorkRegion.com -BarrieToday -CP24 Toronto's Breaking News -Toronto Star
all 47 news articles »
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Posted: July 21, 2017, 10:39 pm

Hyperloop technology will revolutionize transportation, but it has to get off the ground first

TransPod Downtown Toronto

A hyperloop is a vacuum-sealed tube that would theoretically allow pods of humans to travel at speeds close to the speed of sound. It might sound like science fiction, but it's closer to reality than you might think.

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Posted: July 21, 2017, 10:19 pm

Man dead after shooting in Chilliwack - CBC.ca


CBC.ca

Man dead after shooting in Chilliwack
CBC.ca
A man is dead in Chilliwack, B.C., from what police are calling a targeted shooting just before 9 a.m. PT Friday near the Kal Tire on Progress Way. Police found a man with life-threatening injures. He was sent to hospital where he died. "The ...
One dead in Chilliwack targeted shooting; RCMP and IHIT investigatingGlobalnews.ca
Fatal shooting in Chilliwack parking lot appears targeted: RCMPCTV News
No arrests after targeted shooting in Chilliwack leaves one man deadNews1130
Vancouver Sun -Peace Arch News -National Post -Castanet.net
all 16 news articles »
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Posted: July 21, 2017, 9:20 pm

Illegal border crossings by asylum seekers decline in Manitoba but spike in Quebec - CBC.ca


CBC.ca

Illegal border crossings by asylum seekers decline in Manitoba but spike in Quebec
CBC.ca
The total number of illegal border crossings made by asylum seekers increased slightly in June compared with the previous month, but has stayed relatively consistent since March, according to newly released government figures. Most notably, the number ...
Border crossers shift from Manitoba to Quebec: June statsCTV News
Number of asylum-seekers crossing illegally into Manitoba dropped in JuneGlobalnews.ca
Illegal crossings at Quebec border hit new high, drop in ManitobaToronto Sun
The Sherbrooke Times
all 6 news articles »
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Posted: July 21, 2017, 8:25 pm

Illegal border crossings by asylum seekers decline in Manitoba but spike in Quebec

Refugees Border 20170308

The total number of illegal border crossings made by asylum seekers increased slightly in June compared with the previous month but has stayed relatively consistent since March according to newly released government figures.

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Posted: July 21, 2017, 8:24 pm

Two Canadian employees of Cavalia equestrian show jailed in China


Two Canadians jailed in China
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Posted: July 21, 2017, 7:54 pm

Calgary man who claims neck was sliced by barbed wire on mountain bike trail charged with fraud

Stelianos Psaroudakis

A Calgary man who claimed his neck was sliced by barbed wire on a popular mountain biking trail west of the city and then asked for financial donations online has turned himself in to RCMP.

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Posted: July 21, 2017, 6:29 pm

Caught on camera: Cyclist beaten with club in apparent road rage incident - CTV News


CTV News

Caught on camera: Cyclist beaten with club in apparent road rage incident
CTV News
WARNING: This story contains graphic content that may disturb some viewers. A disturbingly violent incident was caught on camera Tuesday in Peterborough, Ont., believed to be associated with a road rage incident. In an extended version of the video ...
Driver charged after dramatic video shows vicious attack of 74-year-old cyclistToronto Star
Peterborough cyclists call for safety after violent altercationGlobalnews.ca
Cyclist left bloodied after road rage beating on Peterborough streetToronto Sun
CP24 Toronto's Breaking News -CKWS -National Post -Canadian Cycling Magazine (blog)
all 12 news articles »
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Posted: July 21, 2017, 5:11 pm

2 Canadian Cavalia employees jailed in China for smoking pot - CBC.ca


CBC.ca

2 Canadian Cavalia employees jailed in China for smoking pot
CBC.ca
Two Quebec employees with the Montreal-based equestrian multimedia show Cavalia have been imprisoned in China for allegedly smoking marijuana and are facing deportation, Radio-Canada has learned. On July 14, Chinese police visited a hotel in ...
Two Canadian employees of equestrian show Cavalia detained in ChinaCP24 Toronto's Breaking News
Two Quebecers on the Cavalia show jailed in China for marijuana useCTV News
Two Canadian employees of Cavalia equestrian show jailed in China: reportToronto Star
The Sherbrooke Times
all 8 news articles »
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Posted: July 21, 2017, 2:46 pm

2 Canadian Cavalia employees jailed in China for smoking pot

Cavalia Belgium performance

Two Quebec employees with the Montreal-based equestrian multimedia show Cavalia have been imprisoned in China for allegedly smoking marijuana and are facing deportation, Radio-Canada has learned.

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Posted: July 21, 2017, 2:43 pm

In historic 1st, transgender inmate wins transfer to women's prison

Fallon Aubee

Transgender inmate Fallon Aubee is making history as Canada's first federal inmate to be placed in a prison based on gender identity rather than physical anatomy.

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Posted: July 21, 2017, 2:19 pm

'He was magic': Canadian rock legend Kenny Shields dies

Kenny Shields

Kenny Shields, lead singer of classic Canadian rock band Streetheart, has died at age 69 in a Winnipeg hospital.

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Posted: July 21, 2017, 2:12 pm

Thunder Bay Mayor Keith Hobbs, wife and 1 other charged with extortion

Keith Hobbs

Ontario Provincial Police have charged Thunder Bay Mayor Keith Hobbs, his wife and another woman with extortion.

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Posted: July 21, 2017, 1:44 pm

City steps up with new stairs after taking down set built by senior - CTV News


CTV News

City steps up with new stairs after taking down set built by senior
CTV News
Mayor Tory says the city will build new steps down a heavily-used embankment at an Etobicoke park after a resident got frustrated with staff's insistence that the job would cost up to $150,000 and decided to tackle it himself. On Friday morning, city ...
Mayor vows to replace dismantled $550 steps for under $10000Toronto Sun
City takes down $500 DIY park staircase, will replace it for $10000Toronto Star
Toronto workers remove $550 park stairs built by senior after city's $65K-$150K estimateGlobalnews.ca
CBC.ca -Torontoist -680 News -24 Hours Vancouver
all 22 news articles »
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Posted: July 21, 2017, 1:13 pm

2nd man charged in assault investigation involving Toronto police officer

Dafonte Miller Durham police beating split image 2

Days after a Toronto police officer was charged, Ontario’s police watchdog has arrested and charged another man in connection with the serious beating of a teenager last December.

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Posted: July 21, 2017, 1:02 pm

Nunavut boy uses Children's Wish to fly grandparents 3,400 km for a visit

Jake Amarualik and fam

Four-year-old Jake Amarualik, who is being treated for leukemia in Ottawa, made 'one of the most heartwarming wishes ever.'

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Posted: July 21, 2017, 9:00 am

Liberal Government's Anti-Terror Bill Overhaul Would Create Super Watchdog

OTTAWA – New legislation has been introduced in the House of Commons that would create a watchdog to oversee the full array of federal intelligence services.

The measure is part of a package of national security changes being tabled by Justin Trudeau's Liberal government.

Public Safety Minister Ralph Goodale says the new expert review body would keep an eye on intelligence services across government.

Bill unlikely to be debated until fall

During the last election campaign, the Liberals promised to repeal some elements of the omnibus security legislation that was brought in by the Conservatives after a gunman stormed Parliament Hill in 2014.

The Liberal bill comes as MPs prepare to head to their ridings for the summer, which means the legislation is unlikely to face serious debate until the fall.

The Liberals say the goal of the extensive package is to strike a balance between keeping Canadians safe while respecting their rights and freedoms.

Earlier On HuffPost:




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Posted: June 20, 2017, 2:54 pm

Liberals Move To Curb Use Of Solitary Confinement In Federal Prisons

OTTAWA — The federal government introduced legislation Monday to restrict the use of solitary confinement inside federal prisons and to better protect prisoners with mental illness or at risk of self-harm or suicide.


Once passed, the bill would — for the first time — impose a so-called legislative framework establishing a time limit for what prison officials call administrative segregation.



solitary confinement cell
A solitary confinement cell is shown in a handout photo from the Office of the Correctional Investigator. (Photo: The Canadian Press)

The bill — part of the Liberal government's broader efforts at criminal justice reform, which include reducing the number of indigenous Canadians behind bars — was introduced with just a week left in the spring parliamentary calendar, meaning it's unlikely to come up for debate before the fall.


It also comes after several high-profile solitary confinement cases, including the 2007 death of Ashley Smith of Moncton, N.B., an emotionally disturbed 19-year-old who died in custody after tying a strip of cloth around her neck.


A coroner's inquest into Smith's death ended in 2012 with 104 recommendations, including a call to end to "indefinite solitary confinement" and the use of segregation beyond 15 days for female inmates with mental-health issues.


Shortly after taking office in 2015, Prime Minister Justin Trudeau ordered Justice Minister Jody Wilson-Raybould to take second look at the Smith inquest's recommendations as part of her mandate to implement criminal justice reforms.



'An over-utilized tool'

In her mandate letter, Trudeau asked Wilson-Raybould to work on "implementation of recommendations from the inquest into the death of Ashley Smith regarding the restriction of the use of solitary confinement and the treatment of those with mental illness."


Administrative segregation is used when there is no reasonable alternative to maintain the safety and security of the institution, staff and inmates. It differs from disciplinary segregation, which is applied to inmates who are found guilty of a serious offence in custody.


"It was an over-utilized tool," said Liberal MP Mark Holland, the parliamentary secretary to Public Safety Minister Ralph Goodale.


"All of us were deeply saddened and heartbroken by some of the cases we heard, be it Ashley Smith or others."





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The Correctional Service of Canada is also amending its policy to outlaw the practice in cases involving serious mental disorders or prisoners who are certified, those who are engaged in "self-injury" and those at risk of suicide.


"Canadians expect our government to be smart on crime, to protect society and create safer communities," said Holland. "Human custody and evidence-based rehabilitation and re-integration are at the core of strong new measures" in criminal justice reform.


Under the current law, the Correctional Service of Canada is required to release prisoners from administrative segregation at the earliest possible time. The new law would establish an initial time limit of 21 days, and then 15 days once the legislation has been the law of the land for 18 months.


The legislation also proposes amending the Corrections and Conditional Release Act and the Abolition of Early Parole Act to make them compliant with the Charter of Rights and Freedoms.



Parole changes, too

That includes reinstating an oral hearing after a suspension, termination or revocation of parole.


The legislation would also allow offenders convicted of an offence before March 28, 2011, and who meet the criteria for accelerated parole, to once again be eligible for an accelerated parole review.


In 2014, the Supreme Court of Canada struck down retroactive changes to parole eligibility that were enacted by the previous Conservative government.


The unanimous ruling found that the Abolition of Early Parole Act was in clear breach of the Charter because it imposed new punishment on people who had already been tried and sentenced.


Marco Mendicino, Raybould's parliamentary secretary, said the new legislation would also reinstate the right for an offender to get an oral hearing after their parole or statutory release is revoked.


Mendicino said the previous Conservative government revoked that right in 2012, leaving the discretion of whether to hold a hearing to a parole board member.

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Posted: June 20, 2017, 2:01 pm

Senate Won't Split Liberal Infrastructure Bank From Budget Bill

OTTAWA — The Senate won't be splitting the Trudeau government's budget bill to hive off the portion dealing with creation of a new infrastructure bank.


Senators have rejected by the narrowest of margins a motion to split the bill, defeating it on a tie vote of 38-38 late Monday.



bill morneau
Finance Minister Bill Morneau speaks with Senator Percy Mockler as he arrives at a Senate committee on Bill C-44 on June 5, 2017. (Photo: Adrian Wyld/The Canadian Press)

The motion from independent Sen. Andre Pratte would have carved out the infrastructure bank provisions into a separate bill that could be examined at greater length.


Prime Minister Justin Trudeau and Finance Minister Bill Morneau had both urged senators to leave the bill intact and pass it before the summer parliamentary break.


And while Trudeau has encouraged senators to behave in a more independent, non-partisan manner, he had also warned that the government expects unelected senators to bow to the will of the elected House of Commons on budget matters.


While the government can breathe a little easier now that the bill is no longer at risk of being divided, senators could still potentially vote to amend it in some other way or even defeat it outright.





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The government has maintained that the $35-billion infrastructure bank is an integral part of its economic plan to boost the economy and create jobs.


The bank is to be launched with $15 billion in direct federal investments and another $20 billion in repayable contributions, loans and loan guarantees. The government hopes to leverage up to $5 in private investment for every $1 in government funding to finance what it calls "transformational" infrastructure projects.


Pratte and other senators have objected to the bank's governance structure, which they fear could allow political interference in the choice of projects that get funded. They've also expressed concern that taxpayers will wind up on the hook for projects that go over-budget or flop.

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Posted: June 20, 2017, 1:40 pm

Lyse Ricard, Senate Ethics Officer Leading Don Meredith Harassment Probe, Quits

OTTAWA — The Senate’s Ethics Officer Lyse Ricard resigned suddenly Monday.

Ricard has been leading an investigation in allegations of workplace harassment in the office of former senator Don Meredith, who stepped down last month when it seemed he may be expelled over a relationship with a teenage girl.

don meredith
Former senator Don Meredith is seen in his lawyer's office in downtown Toronto on March 16, 2017. (Photo: Colin Perkel/The Canadian Press)

Ricard cited “sudden and unforeseen family obligations requiring her full attention for her early departure,” according to Senate Speaker George Furey. She will resign on June 30. She has been the Senate’s ethics officer since 2012.

It’s unclear what this means for the Meredith report or another report into allegations concerning independent Liberal Senator Colin Kenny. Calls to the office of the Senate’s ethics officer were not immediately returned.

According to the ethics code, an inquiry pertaining to a senator is automatically permanently suspended if they cease to be a senator. However, Senate committees do have the authority to override the permanent suspension of an inquiry if they decide it should be completed once started.

Meredith resigned a week after the Senate ethics committee recommended he be expelled for his relationship with a teenage girl.

Days before the committee recommended expulsion, HuffPost Canada published an investigation revealing the senator harassed and sexually abused his staff for years.

Other senior Senate officials moving on

Conservative Senator Raynell Andreychuk told the Senate that Ricard was resigning due to the unexpected illness of her husband, Jean-Pierre Dubeau.

She acknowledged Ricard for her dedication, professionalism, hard work and the integrity she had brought to the Senate ethics officer position.

Ricard is the third senior Senate administrator to leave her post. Nicole Proulx, the chief corporate services officer and clerk of the standing committee on internal economy, budgets and administration, will retire on Aug. 31. The clerk of the Senate Charles Robert is also moving on. Robert will be the new clerk of the House of Commons.

RELATED: Senator Don Meredith Harassed, Sexually Abused Staff For Years, Say Former Aides




With files from Zi-Ann Lum

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Posted: June 19, 2017, 11:16 pm

Is Google AdWords Right for Your Website?

Website owners face a dilemma when trying to decide how to promote their sites online. Google AdWords is a popular pay-per-dick advertising network that allows advertisers to bid on target keywords in their ads. Popular keywords are more expensive to bid on. These ads are then placed on search engine landing pages as well as websites, blogs, and YouTube channels. Google AdWords can seem like an easy way to drive traffic to sites. However, the costs of paying for clicks is expensive. Also, there are no guarantees that visitors who click on an ad will turn into customers. Therefore, site owners need to carefully think about whether PPC advertising is right for them.

When you create a Google AdWords account, you will need to determine a spending budget and fund your campaign. You will then create small ads with your target keywords. If your keywords rank high in search queries, you will have to pay more. You end up paying for each visitor that clicks on one of your ads until your monthly budget runs out. This can end up being a costly way to drive traffic to your site, especially if you are using competitive phrases. Expensive PPC campaigns can eat up a small marketing budget. Therefore, site owners must research how cost effective it is to pay for traffic.

Another challenge with PPC advertising is that not all traffic is quality traffic. Content owners that feature your ads on their pages want to send you as many visitors as they can because they will earn more revenue. However, the visitors sent to your site might not even be interested in the content. Furthermore, if a lot of these visitors are not interested in your content, then they will be even less likely to become customers. The whole point of online ads is to build your brand so you can attract more customers. if traffic to your site is not converting, then all the money being spent on these visitors is for nothing. This is why you need to think about better ways to attract quality traffic.

Most search engine queries are from users looking for information. A lot of these people will just ignore Google ads. On the other hand, if you invest in achieving a higher organic search ranking, many of these visitors might visit your site. After visiting your site, they could be interested in becoming customers. Attracting quality traffic to your site organically instead of through paid ads is a better way to get visitors.

Finally, paying for Google AdWords can take away from other promotional efforts that would yield more success. For example, if your target audience is young people, social media marketing might be a better investment. If your site doesn’t meet Google’s best practices, hiring a professional to fix the issues might be a better use of money. Also, paying to develop quality Content, especially for blogs, can boost your site’s organic search rankings, investing in other areas of SEO could be more beneficial as well.

In short, before you start a Google AdWords campaign, consider your advertising goals. Then think about the best ways to achieve those goals. That way you can determine the most effective way to spend your marketing budget to promote your site.

Read Judge William Horkins full decision – Jian Ghomeshi trial

Read Judge William Horkins full decision – Jian Ghomeshi trial

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